How Much Each Channel Keeps
Sales, Cost and Margin by Channel
Example brand selling ฿6.2M a month across four channels
TikTok Shop brings in the most sales (฿2.4M) and keeps only 6%. The website sells less than half as much (฿0.9M) and keeps 23%.
Where the Margin Goes
What Does It Cost You to Sell?
Put in your numbers and see where every ฿100 goes.
Try the CalculatorChannel Profit Audit
Two stages. First we find the real profit of each channel, then we keep it on plan every month.
First, Find the Real Profit
We use the seller center data you already have to work out the profit of each channel on Shopee, TikTok Shop and Lazada.
What each channel earns after all fees, discounts and commission, and the biggest leaks in baht.
The lowest price and biggest discount for each channel that still make money.
Then, Keep Every Channel on Plan
Every month we check your numbers against the plan and adjust together when fees, campaigns or creator rates change.
Selling on Several Channels and Not Sure Which One Pays?
TikTok Shop Fit Check and Blueprint
Two stages. First we check if TikTok Shop can pay for your brand, then we plan how to sell there.
First, Check if TikTok Shop Pays
Before you spend on stock or creators, we check if your margin can cover affiliate commission, live discounts and Shop Ads. You get a clear yes or no.
Is your gross margin big enough, usually 45% or more, to pay the commission good creators expect?
How well products like yours sell in videos and lives, and how many creators sell them.
Then, Plan the Launch
We build the plan your team or agency runs. What to sell, who sells it, what to post and what to spend.
Which products to lead with, at prices that still leave a margin.
Who to work with, what commission to offer and how to handle samples.
The mix of short videos and lives that sells your products.
How much to spend on ads and platform programs, and the numbers to hit.
Thinking About TikTok Shop or Growing on It?
Where ฿100 of Sales Goes
How ฿100 of sales turns into about ฿12 of profit, before rent and salaries.
A Real Brand, One Month
Percent of sales, without product cost. Thai consumer brand on Shopee, Lazada and TikTok Shop.
Platform fees took 24% of sales, more than ads, creators and discounts together (10%). Content, creator fees and live hosts are not included here.
Brands I've Worked With
What Does It Cost You to Sell Online?
Your cost of selling is what platforms, marketing, content and returns take before a sale becomes profit. Move the sliders to match your numbers.
Rent and salaries are not included.
Book a 15 Minute Intro Call
Leave your details and I'll get back to you within 2 to 3 working days. Nothing to prepare and no commitment.